厨房的概念源于餐饮业，指的是食材统一采购、统一配送、标准化生产的一体化厨房模式。在媒体融合过程中，“厨房”模式的优势在于，通过集中采集、集约化生产，可以有效整合人力、信息、渠道等资源，从而提高该模式下的资源利用效率。那么厨房设备提升影响力的小方法是什么呢？

The concept of central kitchen originates from the catering industry and refers to the integrated kitchen mode of unified purchase, unified distribution and standardized production of food materials. In the process of media integration, the advantage of "central kitchen" mode is that through centralized collection and intensive production, it can effectively integrate human, information, channels and other resources, so as to improve the resource utilization efficiency under this mode. So what are the small ways to enhance the brand influence of central kitchen equipment?

随着近年来国内大众餐饮行业的乐观形势，餐饮机械行业也迎来了绝好的机会。虽然很多公司还没有反应过来，但有的设备厂家已经推出了自己的。影响力成功的一步是带头。

With the optimistic situation of the domestic mass catering industry in recent years, the catering machinery industry has also ushered in excellent opportunities. Although many companies have not responded yet, some equipment manufacturers have launched their own brands. The first step to brand influence success is to take the lead.

随着食品机械市场的乐观，现在无论是在网络上还是现实中，我们都可以看到很多企业已经开始进入食品机械行业。当大家都在打战时，有些并没有跟风，而是坚守“质量服务”的理念。凭借良好的产品质量和周到的售后服务，在中高端市场站稳了脚跟。

With the optimism of the food machinery market, we can see that many enterprises have begun to enter the food machinery industry, both on the Internet and in reality. When everyone is fighting a price war, some brands do not follow suit, but stick to the concept of "leading quality and service". With good product quality and thoughtful after-sales service, we have a firm foothold in the medium and high-end market.

即使我们有别人可以有的产品，我们的服务也可以由别人来做仍然可以站在行业的前沿。为什么？因为我们在创新，所以如果我们想在一个长期竞争的行业中保持，那么产品创新就很重要。目前，它以强大的制造能力闻名于世，模仿能力，但缺乏创新的精神和能力。成功的会在产品细节上不断创新，让产品的科技含量和性能远超同行。

Even if we have products that others can have, our services can be done by others, and we can still stand at the forefront of the industry. Why? Because we are innovating, product innovation is very important if we want to stay ahead in a long-term competitive industry. At present, it is famous for its strong manufacturing ability and unparalleled imitation ability, but it lacks the spirit and ability of innovation. Successful brands will continue to innovate in product details, so that the scientific and technological content and performance of products far surpass their peers.

此外，厨房设备企业在实现盈利的同时，还必须承担相应的社会责任。企业责任主要包括对人的责任、对环境的责任和对社会的责任三个方面。一个有良知、有责任感的企业，必然会赢得客户和行业的认可，轻松树立良好的影响力。

In addition, while making profits, the central kitchen equipment enterprises must also bear corresponding social responsibilities. Corporate responsibility mainly includes three aspects: human responsibility, environmental responsibility and social responsibility. An enterprise with conscience and sense of responsibility is bound to win the recognition of customers and the industry and easily establish a good brand influence.

厨房的运作模式可以丰富同种材料的共享利用，形成多层次、多角度、多渠道的传播效果。更多相关的内容您可以关注我们的网站www.sfxjxbj.com来咨询！

The operation mode of the central kitchen can enrich the sharing and utilization of the same kind of materials and form a multi-level, multi angle and multi-channel communication effect. For more relevant content, you can follow our website www.sfxjxbj.com Com to consult!